I'm confused by this concept of Green jobs, Green-collar jobs, Green economy. My collar is white, not green.
We can't keep othering so called 'greeness' - if the aim is to mainstream sustainability, we must surely recognise that people are unlikely to change their collars - particularly to green ones. I've never even seen a Green-collared shirt, let alone a 'green job'.
It's not 'Green' to set up a renewables company - it's probably just good business sense. It's not 'green' to reduce the emissions from a factory - It's just business sense and environmental sense. Less Green more mainstream!!!